{"id":1706,"date":"2025-10-20T08:30:53","date_gmt":"2025-10-20T06:30:53","guid":{"rendered":"https:\/\/www.asimute.uha.fr\/en\/?p=1706"},"modified":"2025-12-01T15:20:34","modified_gmt":"2025-12-01T14:20:34","slug":"interview-francoise-simon-wp3-coordinator","status":"publish","type":"post","link":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/","title":{"rendered":"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1706\" class=\"elementor elementor-1706\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84961e4 e-flex e-con-boxed e-con e-parent\" data-id=\"84961e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce07cdd elementor-widget elementor-widget-global elementor-global-67 elementor-widget-breadcrumbs\" data-id=\"1ce07cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.asimute.uha.fr\/en\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30caeaf6 e-flex e-con-boxed e-con e-parent\" data-id=\"30caeaf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438a7f56 elementor-widget elementor-widget-menu-anchor\" data-id=\"438a7f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"haut-de-page\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d28a21 elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"32d28a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-537b951 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Interview<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae2524f elementor-widget elementor-widget-post-info\" data-id=\"1ae2524f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-98a5ae7\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Published on <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>October 20, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622e5b2b elementor-share-buttons--view-icon elementor-share-buttons--color-custom elementor-share-buttons--skin-minimal elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"622e5b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba2fb65 e-con-full e-flex e-con e-child\" data-id=\"3ba2fb65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-163a026 elementor-widget elementor-widget-image\" data-id=\"163a026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"430\" height=\"430\" src=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-portrait.webp\" class=\"attachment-full size-full wp-image-1716\" alt=\"\" srcset=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-portrait.webp 430w, https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-portrait-300x300.webp 300w, https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-portrait-150x150.webp 150w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c845f6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31c845f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"lipsum\"><p><em>Project ASIMUTE is a European multidisciplinary\u00a0 research project that gathers women and men from various walks of life. Their experiences may be different but the people involved in the project are committed to the advancement of science. Let&#8217;s learn about their personal paths and motivations through a series of portraits.<\/em><\/p><p><em>In this fourth installment, <a href=\"https:\/\/www.asimute.uha.fr\/en\/2024\/05\/30\/energy-savings-and-compensatory-consumption\/&quot;\" target=\"_blank\" rel=\"noopener\">WP3<\/a> coordinator Professor Fran\u00e7oise Simon, explains to us how important the Humanities and Social sciences are in the acceptance of smart meter devices.\u00a0<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bbf623d e-con-full e-flex e-con e-child\" data-id=\"4bbf623d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7f5996 elementor-position-inline-end elementor-mobile-position-inline-start elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"5c7f5996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/francoisesimon\/\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Fran\u00e7oise Simon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/francoisesimon\/\" target=\"_blank\" >\n\t\t\t\t\t\t\tFran\u00e7oise Simon\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53796b4a elementor-position-inline-end elementor-mobile-position-inline-start elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"53796b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.uha.fr\/fr\/uha-1\/organisation\/laboratoires\/crego-ur-7317.html\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Universit\u00e9 de Haute-Alsace \/ CREGO\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-university\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 128v16a8 8 0 0 1-8 8h-24v12c0 6.627-5.373 12-12 12H60c-6.627 0-12-5.373-12-12v-12H24a8 8 0 0 1-8-8v-16a8 8 0 0 1 4.941-7.392l232-88a7.996 7.996 0 0 1 6.118 0l232 88A8 8 0 0 1 496 128zm-24 304H40c-13.255 0-24 10.745-24 24v16a8 8 0 0 0 8 8h464a8 8 0 0 0 8-8v-16c0-13.255-10.745-24-24-24zM96 192v192H60c-6.627 0-12 5.373-12 12v20h416v-20c0-6.627-5.373-12-12-12h-36V192h-64v192h-64V192h-64v192h-64V192H96z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.uha.fr\/fr\/uha-1\/organisation\/laboratoires\/crego-ur-7317.html\" target=\"_blank\" >\n\t\t\t\t\t\t\tUniversit\u00e9 de Haute-Alsace \/ CREGO\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610a0da6 elementor-widget elementor-widget-text-editor\" data-id=\"610a0da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">Question 1: What is your personal path ? What led you to have a scientific career\u00a0 ?<\/span><\/p><div><span style=\"font-weight: 500;\">Prof. Simon: <\/span>I am a Management Science professor working at Universit\u00e9 de Haute-Alsace, specialized in Consumer behavior. Before starting my academic career, I worked for a dozen years as a marketing manager, research manager and also commercial manager in various public and private companies. Although I worked outside of academia, I always maintained a strong relationship with academic research. My desire to indulge myself into analyzing the marketing issues I was confronted with on a daily basis slowly took me over. This is why, in 2005, I joined Universit\u00e9 de Haute-Alsace as a Lecturer<\/div><div>\u00a0<\/div><div id=\"lipsum\" style=\"font-weight: 500;\">Question 2: Why did you choose this area of research\u00a0 ?<\/div><div>\u00a0<\/div><div><span style=\"font-weight: 500;\">Prof. Simon:<\/span> Consumer behavior is a Management science specialty that aims at figuring out how a person, through consumption, reinforces their identity construction, find their place in consumer culture, find room to create personal forms of service and product use, but also room to resist what they perceive as impediments on and threats to their autonomy. As for me, I am particularly interested in the way consumers understand the message of big brands and commercial organisations, how they decypher it and how, in case of rejection, they start building forms of resistance that are more or less active.<\/div><div>\u00a0<\/div><div id=\"lipsum\" style=\"font-weight: 500;\">Question 3: How is your area of research related to the project ?<\/div><div>\u00a0<\/div><div><span style=\"font-weight: 500;\">Prof. Simon:<\/span> The Consumer behavior specialty covers consumption and the use of products, services and media, whether they are offered by private or public entities. Of course, at the heart of this specialty lies consumers\u2019 interest in eco-friendly product offers and their acceptance of the ecological practices national governments recommend.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bc78141 e-flex e-con-boxed e-con e-parent\" data-id=\"4bc78141\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:28,&quot;end&quot;:74}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58f50da1 elementor-widget elementor-widget-image\" data-id=\"58f50da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"574\" src=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/10\/Francoise-Simon-coordinatrice-WP3-ASIMUTE-Kehl2.webp\" class=\"attachment-full size-full wp-image-1734\" alt=\"\" srcset=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/10\/Francoise-Simon-coordinatrice-WP3-ASIMUTE-Kehl2.webp 1000w, https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/10\/Francoise-Simon-coordinatrice-WP3-ASIMUTE-Kehl2-300x172.webp 300w, https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/10\/Francoise-Simon-coordinatrice-WP3-ASIMUTE-Kehl2-768x441.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Prof. Fran\u00e7oise Simon along with doctoral students and WP3 contributors <a href=\"https:\/\/www.linkedin.com\/in\/antoine-tournier-3884811a4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Antoine Tournier<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/jo%C3%ABl-mapendo-sangwa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jo\u00ebl Sangwa<\/a>.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44e61338 e-flex e-con-boxed e-con e-parent\" data-id=\"44e61338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d6fa38 elementor-widget elementor-widget-text-editor\" data-id=\"28d6fa38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-weight: 500;\">Question 4: What was the initial question you asked yourself at the beginning of the project ?<\/span><\/div><div>\u00a0<\/div><div><span style=\"font-weight: 500;\">Prof. Simon:<\/span> <a href=\"https:\/\/www.asimute.uha.fr\/en\/2024\/05\/30\/energy-savings-and-compensatory-consumption\/\" target=\"_blank\" rel=\"noopener\">Work Package 3<\/a>, entitled &#8220;Energy savings and compensatory consumption&#8221;, is designed as an introduction to the other Work Packages of project ASIMUTE. It raises two essential questions:<\/div><div><ul style=\"margin: 5px 0px 20px 30px !important;\"><li><span style=\"font-weight: 400; text-decoration: underline;\">How high is an household\u2019s level of acceptance of ecological transition ?<\/span> With this question, we consider ecological transition as a whole that encompasses various national measures (the mandatory installation of Linky smart-meters in France, for instance), incentives (the French government\u2019s subsidies when a household installs solar panels), consumer-accompanying infrastructures (public EV charging stations, for instance) and recommended behaviors, such as eco-friendly actions or the use of sustainable transportations.<\/li><li><span style=\"font-weight: 400; text-decoration: underline;\">Is there a sizable risk that some aspects of the ecological transition that households deem too bothersome or confusing trigger averse reactions ?<\/span> Among these averse reactions, we are particularly interested in what we call compensation. This designates additional forms of consumption or the reinforcement of unsustainable habits.<\/li><\/ul><\/div><div id=\"lipsum\" style=\"font-weight: 500;\">Question 5: Have you answered this question so far?<\/div><div>\u00a0<\/div><div><span style=\"font-weight: 500;\">Prof. Simon: <\/span>We have been working on this project for the past couple of years. We currently have solid results that have been presented at various scientific conferences. For instance, we covered the issue of the rupture of meaning in ecological transition in March 2025 at the &#8220;Journ\u00e9e de la Recherche en Marketing du Grand-Est&#8221; conference (you can read the summary of the conference in French <a href=\"https:\/\/crego.ube.fr\/11e-journee-de-recherche-en-marketing-du-grand-est-27-mars-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>). Moreover, some of our results have also been submitted to scientific journals for review.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aaa321d elementor-blockquote--skin-quotation elementor-widget__width-initial elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4aaa321d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tActually, our findings indicate that a large majority of consumers is aware that global warming is real and that it decreases biodiversity\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357176ba elementor-widget elementor-widget-text-editor\" data-id=\"357176ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"lipsum\" style=\"font-weight: 500;\">Question 6: What can you share with us about your current findings without revealing too much?<\/div><div>\u00a0<\/div><div><p><span style=\"font-weight: 500;\">Prof. Simon: <\/span>As for accepting the ecological transition, we studied French households and demonstrated that there are very distinctive sociostyles when it comes to sustainable consumption and how national guidelines are perceived. Generally speaking, the studied households see the ecological transition as a global issue. Their consumption habits and their willingness to cooperate within a low-carbon oriented community align with their view of the ecological transition as an important societal guideline.<\/p><p>Actually, our findings indicate that a large majority of consumers is aware that global warming is real and that it decreases biodiversity. Nevertheless, the ecological transition guidelines are considered threats, which we built into a typology. Based on experiments, we demonstrated that these threats create a cognitive dissonance in consumers and that they downgraded their responsibility level when it comes to sustainable consumption. The next eighteen months will enable us to enhance our models and apply them onto the German context.<\/p><\/div><div id=\"lipsum\" style=\"font-weight: 500;\">Question 7: When and why did you start working on environment-related projects ?<\/div><div>\u00a0<\/div><div><span style=\"font-weight: 500;\">Prof. Simon: <\/span>I started working on environmental issues by studying digital dematerialization. Companies have used the ecology argument time and again to transform the way they interacted with their customers : they closed physical stores and replaced them with online stores, stopped mailing physical catalogs to their customers, started using smart meters, etc\u2026 I was really interested in understanding how consumers accepted the pysical-to-digital shift that companies offered them, how they perceived the companies\u2019 intentions and how these changes impacted their relation to brands and ecology.<\/div><div>\u00a0<\/div><div id=\"lipsum\" style=\"font-weight: 500;\">Question 8: Lately, have you been working on other environment-related projects ? And, if so, would you mind telling us about their goals and\/or results ?<\/div><div>\u00a0<\/div><div><span style=\"font-weight: 500;\">Prof. Simon: <\/span>Recently, I was involved in &#8220;<a href=\"https:\/\/www.smi.uha.fr\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smart Meter Inclusif<\/a>\u201c, an Interreg project led by Prof. <a href=\"https:\/\/www.linkedin.com\/in\/djaffar-ould-abdeslam-55589526\/\" target=\"_blank\" rel=\"noopener noreferrer\">Djaffar Ould-Abdeslam<\/a>. With my colleague <a href=\"https:\/\/www.linkedin.com\/in\/virginie-schweitzer-a5a39520\/\" target=\"_blank\" rel=\"noopener noreferrer\">Virginie Schweitzer<\/a>, Lecturer at Universit\u00e9 de Haute-Alsace, we studied how well Linky smart meter users appropriate the device, in order to control and lower their electricity consumption. We were honored to find out that, in November 2024, the <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7264612160243220480\/\" target=\"_blank\" rel=\"noopener noreferrer\">High Committee on French Strategy and Planning<\/a> shared our results in an <a href=\"https:\/\/www.strategie-plan.gouv.fr\/publications\/contribution-numerique-decarbonation\" target=\"_blank\" rel=\"noopener noreferrer\">analysis note<\/a> that explains how the digital shift can contribute to decarbonation.<\/div><div>\u00a0<\/div><div id=\"lipsum\" style=\"font-weight: 500;\">Question 9: Are you excited about other projects, be they yours or somebody else\u2019s ?<\/div><div>\u00a0<\/div><div><span style=\"font-weight: 500;\">Prof. Simon:<\/span> As a Humanities and Social sciences researcher, I am keen on decyphering how society evolves, especially in Europe. I always try to find connections between consumer cultures and brand communication, on the one hand, and state-supported initiatives, on the other. As for my current environment-focused projects, I have been working on the impact of influencers on society, as some of them use a very elaborate pro-environment discourse, and also the behavioral polarization that may happen in big cities when it comes to urban planning and sustainable transportations. This is why I have been paying much attention to <a href=\"(https:\/\/dutpartnership.eu\/15-minute-city)\" target=\"_blank\" rel=\"noopener noreferrer\">Driving Urban Transitions (DUT)<\/a>, a European project that focuses on urban transformations and the creation of resilient and carbon neutral neighborhoods.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21f07342 e-flex e-con-boxed e-con e-parent\" data-id=\"21f07342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10804749 elementor-widget elementor-widget-heading\" data-id=\"10804749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our latest news<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150e6ebc elementor-grid-4 elementor-grid-tablet_extra-4 elementor-widget-mobile__width-initial elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"150e6ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;226&quot;,&quot;columns&quot;:4,&quot;columns_tablet_extra&quot;:4,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-226\">.elementor-226 .elementor-element.elementor-element-7743566{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;box-shadow:3px 3px 10px 1px rgba(0, 0, 0, 0.08);--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-226 .elementor-element.elementor-element-7743566:not(.elementor-motion-effects-element-type-background), .elementor-226 .elementor-element.elementor-element-7743566 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-226 .elementor-element.elementor-element-7743566:hover{box-shadow:3px 3px 10px 1px rgba(0, 0, 0, 0.15);}.elementor-226 .elementor-element.elementor-element-ca850e7{text-align:center;}.elementor-226 .elementor-element.elementor-element-ca850e7 img{width:100%;height:170px;object-fit:cover;object-position:center center;transition-duration:0.3s;}.elementor-226 .elementor-element.elementor-element-ca850e7 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-226 .elementor-element.elementor-element-aa61aa4{--display:flex;--justify-content:space-around;--padding-top:20px;--padding-bottom:15px;--padding-left:20px;--padding-right:20px;}.elementor-226 .elementor-element.elementor-element-3cf5af1{--display:flex;--min-height:162px;--justify-content:flex-start;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-226 .elementor-element.elementor-element-3cf5af1.e-con{--align-self:flex-start;}.elementor-226 .elementor-element.elementor-element-b86afdf .elementor-icon-list-icon{width:14px;}.elementor-226 .elementor-element.elementor-element-b86afdf .elementor-icon-list-icon i{font-size:14px;}.elementor-226 .elementor-element.elementor-element-b86afdf .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-226 .elementor-element.elementor-element-2c8eda7 .elementor-heading-title a:hover, .elementor-226 .elementor-element.elementor-element-2c8eda7 .elementor-heading-title a:focus{color:var( --e-global-color-37fda3b );}.elementor-226 .elementor-element.elementor-element-2c8eda7 .elementor-heading-title a{transition-duration:0.3s;}.elementor-226 .elementor-element.elementor-element-760fb6e .elementor-widget-container{font-family:\"Roboto\", Sans-serif;font-size:1em;font-weight:300;line-height:1.5em;}.elementor-226 .elementor-element.elementor-element-760fb6e > .elementor-widget-container{margin:0px 0px -10px 0px;}.elementor-226 .elementor-element.elementor-element-e0292ff{--display:flex;--justify-content:flex-end;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-226 .elementor-element.elementor-element-041593d .elementor-button{font-size:1.1em;fill:var( --e-global-color-text );color:var( --e-global-color-text );background-color:#66161600;padding:0px 0px 0px 0px;}.elementor-226 .elementor-element.elementor-element-041593d .elementor-button:hover, .elementor-226 .elementor-element.elementor-element-041593d .elementor-button:focus{color:var( --e-global-color-ff6f20f );}.elementor-226 .elementor-element.elementor-element-041593d .elementor-button:hover svg, .elementor-226 .elementor-element.elementor-element-041593d .elementor-button:focus svg{fill:var( --e-global-color-ff6f20f );}.elementor-226 .elementor-element.elementor-element-fd5c9fb .elementor-icon-list-icon{width:14px;}.elementor-226 .elementor-element.elementor-element-fd5c9fb .elementor-icon-list-icon i{font-size:14px;}.elementor-226 .elementor-element.elementor-element-fd5c9fb .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}@media(min-width:768px){.elementor-226 .elementor-element.elementor-element-7743566{--content-width:100%;}.elementor-226 .elementor-element.elementor-element-aa61aa4{--content-width:100%;}}@media(max-width:1366px){.elementor-226 .elementor-element.elementor-element-ca850e7 img{object-position:center center;}.elementor-226 .elementor-element.elementor-element-ca850e7 > .elementor-widget-container{margin:0px 0px 0px 0px;}}@media(max-width:1200px){.elementor-226 .elementor-element.elementor-element-3cf5af1{--min-height:120px;}}@media(max-width:1024px){.elementor-226 .elementor-element.elementor-element-ca850e7 img{width:100%;height:100%;object-fit:cover;}}@media(max-width:767px){.elementor-226 .elementor-element.elementor-element-7743566{--content-width:350px;}}\/* Start custom CSS for container, class: .elementor-element-7743566 *\/\/*------ ELEMENT \"CATEGORIE\" ------*\/\n.elementor-226 .elementor-element.elementor-element-7743566 .elementor-post-info__terms-list-item{\n\/* FORMER BLUE\n background-color: #227CB4; *\/\nbackground-color: #56AADF;\npadding : 3px 10px;\nfont-family: Roboto;\nfont-size: 0.7em;\nfont-weight: 500;\ntext-transform: uppercase;\ncolor: #fff;\n}\n\n\/*------ ELEMENT \"DATE\" ------*\/\n.elementor-226 .elementor-element.elementor-element-7743566 .elementor-post-info__item--type-date{\nfont-size: .85em;\nfont-weight: 400;\n}\n\n\/*------ CHGT OPACITE IMAGE - SURVOL ------*\/\n.elementor-226 .elementor-element.elementor-element-7743566 .displayed-image{\ntransition: opacity .4s ease;\n}\n.elementor-226 .elementor-element.elementor-element-7743566 .e-con-inner:hover .displayed-image{\nopacity: .8;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"226\" class=\"elementor elementor-226 e-loop-item e-loop-item-1972 post-1972 post type-post status-publish format-standard has-post-thumbnail hentry category-article\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7743566 e-flex e-con-boxed e-con e-parent\" data-id=\"7743566\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca850e7 displayed-image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"ca850e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/03\/24\/asimute-third-year-workshop\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/elementor\/thumbs\/March20-Asimute-workshop-01-rkzev7nhrt4n2xfx95hag2326qrb3eq3zohlbksok0.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa61aa4 e-flex e-con-boxed e-con e-child\" data-id=\"aa61aa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cf5af1 e-con-full e-flex e-con e-child\" data-id=\"3cf5af1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b86afdf elementor-widget elementor-widget-post-info\" data-id=\"b86afdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Article<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8eda7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2c8eda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/03\/24\/asimute-third-year-workshop\/\">ASIMUTE&#8217;s 3rd-year workshop<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760fb6e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"760fb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>ASIMUTE\u2019s third-year workshop took place on Friday March 20 in ...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0292ff e-con-full e-flex e-con e-child\" data-id=\"e0292ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041593d elementor-widget elementor-widget-button\" data-id=\"041593d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/03\/24\/asimute-third-year-workshop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5c9fb elementor-widget elementor-widget-post-info\" data-id=\"fd5c9fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Published on <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>March 24, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"226\" class=\"elementor elementor-226 e-loop-item e-loop-item-1920 post-1920 post type-post status-publish format-standard has-post-thumbnail hentry category-interview\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7743566 e-flex e-con-boxed e-con e-parent\" data-id=\"7743566\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca850e7 displayed-image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"ca850e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/02\/17\/interview-benedicte-laroze-legal-assistant-wp6\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/elementor\/thumbs\/WP6-Laroze-news-pic-rj8szia6eqzn69e252gq8do6se19pxpznfg53jg1ne.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa61aa4 e-flex e-con-boxed e-con e-child\" data-id=\"aa61aa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cf5af1 e-con-full e-flex e-con e-child\" data-id=\"3cf5af1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b86afdf elementor-widget elementor-widget-post-info\" data-id=\"b86afdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Interview<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8eda7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2c8eda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/02\/17\/interview-benedicte-laroze-legal-assistant-wp6\/\">Interview of B\u00e9n\u00e9dicte Laroze, LL.M. \u2013 Legal Research Assistant on WP6<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760fb6e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"760fb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Project ASIMUTE is a European multidisciplinary research project that gathers ...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0292ff e-con-full e-flex e-con e-child\" data-id=\"e0292ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041593d elementor-widget elementor-widget-button\" data-id=\"041593d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/02\/17\/interview-benedicte-laroze-legal-assistant-wp6\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5c9fb elementor-widget elementor-widget-post-info\" data-id=\"fd5c9fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Published on <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>February 17, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"226\" class=\"elementor elementor-226 e-loop-item e-loop-item-1843 post-1843 post type-post status-publish format-standard has-post-thumbnail hentry category-interview\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7743566 e-flex e-con-boxed e-con e-parent\" data-id=\"7743566\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca850e7 displayed-image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"ca850e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/01\/12\/interview-of-prof-virginie-schweitzer-wp4-coordinator\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/elementor\/thumbs\/Virginie-Schweitzer-interview-WP4-ASIMUTE-news-rfib449rxrbc5qljv8nozqq05yyx3cgw9ycyncqyxm.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa61aa4 e-flex e-con-boxed e-con e-child\" data-id=\"aa61aa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cf5af1 e-con-full e-flex e-con e-child\" data-id=\"3cf5af1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b86afdf elementor-widget elementor-widget-post-info\" data-id=\"b86afdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Interview<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8eda7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2c8eda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/01\/12\/interview-of-prof-virginie-schweitzer-wp4-coordinator\/\">Interview of Prof. Virginie Schweitzer \u2013 WP4 Coordinator<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760fb6e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"760fb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Project ASIMUTE is a European multidisciplinary research project that gathers ...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0292ff e-con-full e-flex e-con e-child\" data-id=\"e0292ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041593d elementor-widget elementor-widget-button\" data-id=\"041593d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.asimute.uha.fr\/en\/2026\/01\/12\/interview-of-prof-virginie-schweitzer-wp4-coordinator\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5c9fb elementor-widget elementor-widget-post-info\" data-id=\"fd5c9fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Published on <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>January 12, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"226\" class=\"elementor elementor-226 e-loop-item e-loop-item-1876 post-1876 post type-post status-publish format-standard has-post-thumbnail hentry category-article\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7743566 e-flex e-con-boxed e-con e-parent\" data-id=\"7743566\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca850e7 displayed-image elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"ca850e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asimute.uha.fr\/en\/2025\/12\/03\/imtc-2026-marketing-psychology\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/elementor\/thumbs\/Virginie-Schweitzer-asimute-international-marketing-trends-conference-2026-rflu2yu3xqgnm16obijmgsyksfu4ojf8dk1cw5i78u.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa61aa4 e-flex e-con-boxed e-con e-child\" data-id=\"aa61aa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cf5af1 e-con-full e-flex e-con e-child\" data-id=\"3cf5af1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b86afdf elementor-widget elementor-widget-post-info\" data-id=\"b86afdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Article<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8eda7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2c8eda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.asimute.uha.fr\/en\/2025\/12\/03\/imtc-2026-marketing-psychology\/\">IMTC 2026 \u2013 Marketing and psychology<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760fb6e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"760fb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Every year, sociology researchers and leading experts in commerce meet ...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0292ff e-con-full e-flex e-con e-child\" data-id=\"e0292ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041593d elementor-widget elementor-widget-button\" data-id=\"041593d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.asimute.uha.fr\/en\/2025\/12\/03\/imtc-2026-marketing-psychology\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5c9fb elementor-widget elementor-widget-post-info\" data-id=\"fd5c9fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0110e7c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Published on <\/span>\n\t\t\t\t\t\t\t\t\t\t<time>December 3, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Project ASIMUTE is a European multidisciplinary\u00a0 research project that gathers women and men from various walks of life. Their experiences may be different but the people involved in the project are committed to the advancement of science. Let&#8217;s learn about their personal paths and motivations through a series of portraits. In this fourth installment, WP3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator - ASIMUTE - Universit\u00e9 de Haute-Alsace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator - ASIMUTE - Universit\u00e9 de Haute-Alsace\" \/>\n<meta property=\"og:description\" content=\"Project ASIMUTE is a European multidisciplinary\u00a0 research project that gathers women and men from various walks of life. Their experiences may be different but the people involved in the project are committed to the advancement of science. Let&#8217;s learn about their personal paths and motivations through a series of portraits. In this fourth installment, WP3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/\" \/>\n<meta property=\"og:site_name\" content=\"ASIMUTE - Universit\u00e9 de Haute-Alsace\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T06:30:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T14:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"J.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/\"},\"author\":{\"name\":\"J.\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#\\\/schema\\\/person\\\/64c60781c54461fd4255eb53bf626943\"},\"headline\":\"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator\",\"datePublished\":\"2025-10-20T06:30:53+00:00\",\"dateModified\":\"2025-12-01T14:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/\"},\"wordCount\":1162,\"publisher\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/\",\"url\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/\",\"name\":\"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator - ASIMUTE - Universit\u00e9 de Haute-Alsace\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp\",\"datePublished\":\"2025-10-20T06:30:53+00:00\",\"dateModified\":\"2025-12-01T14:20:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp\",\"contentUrl\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp\",\"width\":550,\"height\":316},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/2025\\\/10\\\/20\\\/interview-francoise-simon-wp3-coordinator\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/\",\"name\":\"ASIMUTE - Universit\u00e9 de Haute-Alsace\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#organization\",\"name\":\"ASIMUTE - Universit\u00e9 de Haute-Alsace\",\"url\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Asimute-logo-site2.png\",\"contentUrl\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Asimute-logo-site2.png\",\"width\":313,\"height\":100,\"caption\":\"ASIMUTE - Universit\u00e9 de Haute-Alsace\"},\"image\":{\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/#\\\/schema\\\/person\\\/64c60781c54461fd4255eb53bf626943\",\"name\":\"J.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9747a37e258302eedadb3a6cf028e96dd42bb3c11dc640aae55e16b9fb5d4d04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9747a37e258302eedadb3a6cf028e96dd42bb3c11dc640aae55e16b9fb5d4d04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9747a37e258302eedadb3a6cf028e96dd42bb3c11dc640aae55e16b9fb5d4d04?s=96&d=mm&r=g\",\"caption\":\"J.\"},\"url\":\"https:\\\/\\\/www.asimute.uha.fr\\\/en\\\/author\\\/jerrold-robertuha-fr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator - ASIMUTE - Universit\u00e9 de Haute-Alsace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/","og_locale":"en_US","og_type":"article","og_title":"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator - ASIMUTE - Universit\u00e9 de Haute-Alsace","og_description":"Project ASIMUTE is a European multidisciplinary\u00a0 research project that gathers women and men from various walks of life. Their experiences may be different but the people involved in the project are committed to the advancement of science. Let&#8217;s learn about their personal paths and motivations through a series of portraits. In this fourth installment, WP3 [&hellip;]","og_url":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/","og_site_name":"ASIMUTE - Universit\u00e9 de Haute-Alsace","article_published_time":"2025-10-20T06:30:53+00:00","article_modified_time":"2025-12-01T14:20:34+00:00","og_image":[{"width":550,"height":316,"url":"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp","type":"image\/webp"}],"author":"J.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"J.","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/#article","isPartOf":{"@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/"},"author":{"name":"J.","@id":"https:\/\/www.asimute.uha.fr\/en\/#\/schema\/person\/64c60781c54461fd4255eb53bf626943"},"headline":"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator","datePublished":"2025-10-20T06:30:53+00:00","dateModified":"2025-12-01T14:20:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/"},"wordCount":1162,"publisher":{"@id":"https:\/\/www.asimute.uha.fr\/en\/#organization"},"image":{"@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/#primaryimage"},"thumbnailUrl":"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp","articleSection":["Interview"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/","url":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/","name":"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator - ASIMUTE - Universit\u00e9 de Haute-Alsace","isPartOf":{"@id":"https:\/\/www.asimute.uha.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/#primaryimage"},"image":{"@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/#primaryimage"},"thumbnailUrl":"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp","datePublished":"2025-10-20T06:30:53+00:00","dateModified":"2025-12-01T14:20:34+00:00","breadcrumb":{"@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/#primaryimage","url":"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp","contentUrl":"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2025\/09\/Francoise-Simon-interview-WP4-ASIMUTE-news.webp","width":550,"height":316},{"@type":"BreadcrumbList","@id":"https:\/\/www.asimute.uha.fr\/en\/2025\/10\/20\/interview-francoise-simon-wp3-coordinator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.asimute.uha.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Interview of Prof. Fran\u00e7oise Simon \u2013 WP3 Coordinator"}]},{"@type":"WebSite","@id":"https:\/\/www.asimute.uha.fr\/en\/#website","url":"https:\/\/www.asimute.uha.fr\/en\/","name":"ASIMUTE - Universit\u00e9 de Haute-Alsace","description":"","publisher":{"@id":"https:\/\/www.asimute.uha.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.asimute.uha.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.asimute.uha.fr\/en\/#organization","name":"ASIMUTE - Universit\u00e9 de Haute-Alsace","url":"https:\/\/www.asimute.uha.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.asimute.uha.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2024\/05\/Asimute-logo-site2.png","contentUrl":"https:\/\/www.asimute.uha.fr\/en\/wp-content\/uploads\/2024\/05\/Asimute-logo-site2.png","width":313,"height":100,"caption":"ASIMUTE - Universit\u00e9 de Haute-Alsace"},"image":{"@id":"https:\/\/www.asimute.uha.fr\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.asimute.uha.fr\/en\/#\/schema\/person\/64c60781c54461fd4255eb53bf626943","name":"J.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9747a37e258302eedadb3a6cf028e96dd42bb3c11dc640aae55e16b9fb5d4d04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9747a37e258302eedadb3a6cf028e96dd42bb3c11dc640aae55e16b9fb5d4d04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9747a37e258302eedadb3a6cf028e96dd42bb3c11dc640aae55e16b9fb5d4d04?s=96&d=mm&r=g","caption":"J."},"url":"https:\/\/www.asimute.uha.fr\/en\/author\/jerrold-robertuha-fr\/"}]}},"_links":{"self":[{"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/posts\/1706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/comments?post=1706"}],"version-history":[{"count":28,"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/posts\/1706\/revisions"}],"predecessor-version":[{"id":1869,"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/posts\/1706\/revisions\/1869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/media\/1717"}],"wp:attachment":[{"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/media?parent=1706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/categories?post=1706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asimute.uha.fr\/en\/wp-json\/wp\/v2\/tags?post=1706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}